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DEEPER DIVE

VALUES AND BELIEFS THAT GUIDE ME

Designing Experiences

EMPATHY RULES
Every customer, employee or channel partner journey is comprised of unique sets of touch points. The result is a perception of how you meet, exceed or fall short of their expectations. And those human-centered brand experiences evolve. I can show you how to conduct research and take action that generates empathy and builds relationships –not just completes transactions. I'll deliver workshops, exercises and ultimately, a culture where people solve real problems that turn customers and employees into brand evangelists.
Creating Content
 
CREATIVITY IS MESSY
That’s the beauty of it. Ideating and collaborating with the best talent in writing, graphic and web design, advertising, video and events is an iterative process. With a well-oiled content machine, work gets done fast, on time and on budget.  And your unique identity system is the engine for a simple, clear and consistent story that compels audiences to come back again and again – because they know just what they’ll get. I can help you get your story straight – and keep it that way.

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Building Brands
 
IT'S ALL ABOUT POSITIONING
That is, standing out AND fitting in. Anticipating the market tomorrow as a thought leader AND being powerfully relevant today. First, you must be very clear about who you are and what you stand for. Uniquely. Then, because brands are organic and evoke emotions, you must align your messaging across all touch points and throughout the brand hierarchy, inside and outside. It takes time to build brands that stand the test of time. If you are invested in that idea, I can help.
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