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CAPABILITIES

Here's how I can help your team.  My knowledge and experience in brand, marketing and employee communications makes me a better writer and editor. My focus on creating content that works for you serves to build your brand and grow your business.

For HR Teams

  • Conduct research and gain actionable insights; understand how employees experience their journey.

  • Create content to build and maintain a strong employer brand; improve recruitment, engagement and retention. Make employees brand evangelists.

  • Conduct workshops on design thinking; train employees on problem-solving and building a culture of empathy.

For Creative Teams

  • Build and manage a unified, scalable visual and verbal identity system that consistently reflects the brand’s voice and tone.

  • Develop visual and verbal guidelines and train creative producers to deliver brand-aligned content.

  • Audit, analyze and test creative content to ensure alignment to brand guidelines and quality standards.

For Marcom Teams

  • Launch products and programs that align to business imperatives and brand strategy.

  • Ideate and collaborate with creative talent in writing, graphic and web design, advertising, video and event planning.

  • Create content fast, on time and on budget; integrate messaging across media to tell a simple, clear, compelling story.

For Brand Teams

  • Brand development: conduct brand research, articulate positioning, messaging and strategy. Structure the brand portfolio and name products. Create a brand language.

  • Brand governance: develop brand guidelines and ensure alignment across media, stakeholders and geographies.

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