MIKE SANCHEZ with Information Arts, Inc.
Writer/Editor for Brand, Marketing & Employee Communications
DESIGNING EXPERIENCES
Time is money. Get their attention, tell them what they need to know, and keep it simple and concise. Let's design reading experiences. Convey meaning. Tell a good story. Call readers to action.
CREATING CONTENT
It's about the story. Together, we can create a unique visual and verbal language to build and maintain trust and credibility with your audiences; and the processes and methods for keeping your story fresh and exciting for customers and employees.
BUILDING BRANDS
I'll show you how brand development brings your unique identity to life; how brand management keeps you relevant to customers and employees every day; and how brand governance ensures brand experiences are clear and consistent inside and outside your company.
WHAT I DO
Create content. Ideation and collaboration with the best creative talent in writing, graphic and web design, advertising, video and events.
Lead brand education and evangelism. From employee orientations, to workshops on innovation and design thinking, to brand positioning with the executive staff.
Culture change management. Help human resources understand the employee journey. Gather actionable insights and make positive change happen.
Brand alignment. Guide content so the visual and verbal language of the brand tells a simple, focused, compelling story across all media to customers and employees alike.
